Part workshop, part seminar, this unit interrogates what it means, why it matters and what it might look like to critically engage the notion of using the modern browser as both a design and publishing tool.
Used to be that if you wanted to be subversive and radical, you'd publish on the web, bypassing all those arcane publishing structures at no cost. - Kenneth Goldsmith, If It Doesn't Exist on the Internet, It Doesn't Exist
This unit will reclaim the subversive, the radical and the handmade web. It will require you to consider the influence of media and technology on our lives and how publishing adapts to the new speed and the constant change. It considers the relationship between print and digital layout processes and will explore methods of design thinking for digital publishing, through the use of technology and concepts.
Publishing is going through another major shift—from the focus of large scale, big budget publishing to the small-scale independent press. This is an obvious shift away from dependency on the economies of scale and mass marketing, to a kind of publishing that delves into the possibilities that the book medium holds in the contemporary context.
This shift inherently includes the ongoing question of what new possibilities can be found in this new book medium at a time when the technology surrounding it is undergoing profound changes. There is new potentiality with an increasingly expanding field of devices, platforms and channels as modes of production also mutate and multiply.
“We live in a constant stream of post-production, where ideas, images and formats are constantly interchanged and re-oriented.” - Artie Vierkant, “in Post” Exhibition Text, 2012
This reorientation has two profound effects in relation to publishing;
1) How the technology shapes the media being created, making some design choices seem natural and easy to execute, while hiding other design possibilities;
2) How media viewing / managing / remixing with technology shapes our experience of media and the actions we perform on it. - Lev Manovich, Software takes control
- To consider the relationship between print and digital layout processes.
- To develop a working knowledge of HTML and CSS for designing in the browser.
- To make use of the internet as an open platform for aggregation, writing, reading and distribution.
- To offer students an alternative form of practice to a service-based definition of graphic design.
- To embrace logic, process and play within intelligible rules.
Readings, including podcasts and videos will be given throughout the unit. Each student must submit 1 question to the weekly reading page before 9am. The questions act as prompts for the class discussion.
Each student will present a topic or person that relates to the internet. The presentations will be in a 20x20 Pecha Kucha format; an autoplaying slideshow of 20 slides, showing each slide for 20 seconds. Choose or suggest a topic and a week to present. 2 Students will present each week. See the google doc for topics, and the instructions for the google slideshow.
Project 1: 30%
Project 2: 15%
Project 3: 30%
Reading questions, 20x20 Talk, Exercises: 25%